Question 1

Which paid advertising platforms do you manage?

Accepted Answer

We can manage Meta Ads, Google Ads and LinkedIn Ads, depending on the audience, budget and commercial goal. We recommend the platform based on where your customers are most likely to take action, not simply where ad spend is easiest to place.

Question 2

How much ad budget do we need?

Accepted Answer

The right budget depends on your sector, location, competition, offer and target cost per enquiry or sale. We can advise on a sensible starting point once we understand your margins and what a valuable result looks like. A smaller budget can work, but it needs tighter expectations and sharper testing.

Question 3

Do you create the ad creative?

Accepted Answer

Yes. We can create the written ads, visual assets, campaign graphics, photography and video needed to support the campaign. Strong creative is often the difference between paying for attention and actually turning that attention into enquiries, bookings or sales.

Question 4

How do you report on paid ads performance?

Accepted Answer

We report on the numbers that matter most to the business, such as enquiries, bookings, sales, conversion rate, cost per result and return on ad spend where tracking allows. We do not hide behind vanity metrics. If something is not working, we say so and adjust the plan.

Question 5

Can you improve an existing ad account?

Accepted Answer

Yes. We can audit an existing account, review structure, tracking, audiences, keywords, creative, landing pages and reporting. From there, we identify what should be kept, what should be cut and what needs rebuilding so the budget has a stronger chance of returning value.

Question 6

Do you need a landing page for paid ads?

Accepted Answer

In many cases, yes. Sending paid traffic to a weak homepage can waste budget quickly. A focused landing page gives the campaign a clearer message, stronger call to action and a better chance of turning clicks into enquiries or sales.

Paid Advertising