Our blog is a hub for insights, tips, and industry trends in digital marketing and social media.
News, thoughts and useful advice on the work that helps businesses get seen, trusted and chosen online.
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Digital Marketing
Sep 21, 2026
How smaller Essex businesses can compete against bigger marketing budgets by focusing on the advantages a large competitor cannot copy.
Paid Advertising
Sep 17, 2026
A practical starting point for Essex businesses considering paid advertising, and how to avoid wasting budget on the wrong channel.
Branding
Sep 14, 2026
Why strong local branding matters for Brentwood businesses, and how to build trust with the customers most likely to choose you.
Sep 10, 2026
Why chasing national keyword rankings is usually the wrong priority for Chelmsford businesses, and what to focus on instead.
Web Design
Sep 7, 2026
What separates a Southend business website that generates enquiries from one that just sits online looking presentable.
Sep 3, 2026
A practical look at what digital marketing actually means for Essex businesses, and where to focus first when budgets are limited.
Aug 30, 2026
What to expect from a web design project in Colchester, from structure and speed through to a site that actually earns enquiries.
Aug 27, 2026
What to actually look for when choosing an SEO company in Essex, and the questions that separate genuine partners from agencies selling activity.
Aug 23, 2026
How to set up a Google Business Profile for your small business, why it matters for local SEO and Google Maps, and how to improve your profile.
Aug 11, 2026
Paid social media ads can help a small business reach the right people quickly. Here is how to choose a platform, build your strategy and create campaigns without wasting your budget.
Aug 5, 2026
Why isn’t your website getting enquiries? Discover the most common problems, quick fixes you can make today and how SEO, web design and paid ads can help.
Aug 1, 2026
McDonald’s marketing works because its brand is recognisable, consistent and always relevant. Here is what smaller businesses can learn from it.
Jul 29, 2026
Instagram ads can work brilliantly, but only when the creative, audience, offer and next step all line up. Here is how they work, what they cost and whether they are worth paying for.
Jul 26, 2026
How to choose between marketing companies for small businesses in Essex, with practical advice on websites, paid ads, campaign content and local experience.
AI Marketing
Jul 24, 2026
Poor AI generated adverts can make a business look generic, rushed and difficult to trust. See why real content, clear design and human judgement still matter.
Content Creation
Jul 21, 2026
James takes us inside the creative direction and production of the A Night To Remember III promo video, featuring Graham Stack and Ginger Cabbie in a London black cab.
Jul 18, 2026
How Rubi Agency supported Pro Project Promotions with the marketing, content, social media, website management and live production of A Night To Remember II in Liverpool.
Jun 18, 2026
Lead quality is where paid advertising proves itself. Practical Rubi guidance on paid advertising performance, lead quality and campaign decisions, with relevant service links and real work examples.
Jun 15, 2026
Restaurant content needs to sell the experience, not just the menu. Practical Rubi guidance on content planning, brand assets and platform specific creative, with relevant service links and real work examples.
Jun 11, 2026
Landing pages should make the next step feel obvious. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
Website Maintenance
Jun 8, 2026
Good support keeps your website from becoming a headache. Practical Rubi guidance on website maintenance, support and ongoing website performance, with relevant service links and real work examples.
Jun 4, 2026
Social media management should build familiarity, not noise. Practical Rubi guidance on campaign planning, reporting and joined up digital marketing, with relevant service links and real work examples.
Jun 1, 2026
Startup branding should make the business feel ready. Practical Rubi guidance on brand identity, visual consistency and clearer messaging, with relevant service links and real work examples.
May 28, 2026
ROAS is useful, but it never tells the whole story. Practical Rubi guidance on paid advertising performance, lead quality and campaign decisions, with relevant service links and real work examples.
May 25, 2026
Short form video needs a hook, a reason and a payoff. Practical Rubi guidance on content planning, brand assets and platform specific creative, with relevant service links and real work examples.
May 21, 2026
Website strategy is the difference between pretty and useful. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
May 18, 2026
Core Web Vitals matter because people do not wait around. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
May 14, 2026
Campaign planning should connect the idea, budget and outcome. Practical Rubi guidance on campaign planning, reporting and joined up digital marketing, with relevant service links and real work examples.
May 11, 2026
Inconsistent design quietly damages trust. Practical Rubi guidance on brand identity, visual consistency and clearer messaging, with relevant service links and real work examples.
May 7, 2026
Google Ads needs commercial intent and a clean follow through. Practical Rubi guidance on paid advertising performance, lead quality and campaign decisions, with relevant service links and real work examples.
May 4, 2026
Content days should leave you with assets that work everywhere. Practical Rubi guidance on content planning, brand assets and platform specific creative, with relevant service links and real work examples.
Apr 30, 2026
AI search structure is not a trick, it is clarity. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
Apr 27, 2026
Content updates help your website keep earning trust. Practical Rubi guidance on website maintenance, support and ongoing website performance, with relevant service links and real work examples.
Apr 23, 2026
AI Overviews make clear website content even more important. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
Apr 20, 2026
Tone of voice guidelines are only useful if people can use them. Practical Rubi guidance on brand identity, visual consistency and clearer messaging, with relevant service links and real work examples.
Apr 16, 2026
Meta Ads work better when the content feels native. Practical Rubi guidance on paid advertising performance, lead quality and campaign decisions, with relevant service links and real work examples.
Apr 13, 2026
Social proof works best when it feels specific. Practical Rubi guidance on content planning, brand assets and platform specific creative, with relevant service links and real work examples.
Apr 9, 2026
Local pages need more than a town name swapped in. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
Apr 6, 2026
The website checks that stop expensive problems later. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
Apr 2, 2026
SEO in 2026 is about clarity, structure and trust. Practical Rubi guidance on campaign planning, reporting and joined up digital marketing, with relevant service links and real work examples.
Mar 30, 2026
Brand identity should make growth feel less messy. Practical Rubi guidance on brand identity, visual consistency and clearer messaging, with relevant service links and real work examples.
Mar 26, 2026
Creative testing is how you stop guessing. Practical Rubi guidance on paid advertising performance, lead quality and campaign decisions, with relevant service links and real work examples.
Mar 23, 2026
Ad content should be made for the feed, not squeezed into it. Practical Rubi guidance on content planning, brand assets and platform specific creative, with relevant service links and real work examples.
Mar 19, 2026
How to stop visitors getting lost on your website. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
Mar 16, 2026
Site speed is one of the easiest ways to lose trust. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
Mar 12, 2026
Marketing strategy in the age of AI needs sharper human thinking. Practical Rubi guidance on AI search, SEO content and clearer website structure, with relevant service links and real work examples.
Mar 9, 2026
Print and digital work best when the message is joined up. Practical Rubi guidance on campaign planning, reporting and joined up digital marketing, with relevant service links and real work examples.
Mar 5, 2026
Retargeting should answer the doubts people left with. Practical Rubi guidance on paid advertising performance, lead quality and campaign decisions, with relevant service links and real work examples.
Mar 2, 2026
Useful marketing photography does more than look pretty. Practical Rubi guidance on content planning, brand assets and platform specific creative, with relevant service links and real work examples.
Feb 26, 2026
Rebuilding your website is not the same as fixing your marketing. Practical Rubi guidance on website structure, user journeys and conversion focused web design, with relevant service links and real work examples.
Feb 23, 2026
Website maintenance is a growth habit, not just a safety net. Practical Rubi guidance on website maintenance, support and ongoing website performance, with relevant service links and real work examples.
Feb 19, 2026
Measurement is only useful when it changes the next decision. Practical Rubi guidance on campaign planning, reporting and joined up digital marketing, with relevant service links and real work examples.
Feb 16, 2026
A brand refresh should change more than the colours. Practical Rubi guidance on brand identity, visual consistency and clearer messaging, with relevant service links and real work examples.