Creating a standout brand requires more than just great products. From visual identity to in-store displays and digital marketing, we helped HL London x Lauren Goodger make an impact across every platform.
From standout Lakeside store displays to engaging social media content and website visuals, our branding made sure the HL London x Lauren Goodger Collection looked polished, cohesive, and ready to launch.
Bringing the HL London x Lauren Goodger & Larose Collection to Life
At Rubi.Agency, we know that branding is more than just a logo. It is how a brand looks, feels, and connects with people. When HL London teamed up with the Lauren Goodger & Larose Collection, they needed more than just a label. They wanted a bold and stylish brand identity that would make an impact both in-store and online. We worked on everything from the first ideas to the final designs, creating a seamless look and feel across all platforms.
Creating a Strong Brand Identity
A great brand starts with a clear vision. We designed a logo, colour palette, and typography that combined HL London’s modern style with the fashion-forward look of the Lauren Goodger & Larose Collection. Every design choice was made to reflect style, confidence, and quality, making sure the brand looked premium but still felt approachable.
We also thought about how the branding would work in-store, online, and on packaging. Every detail was designed to make the collection feel cohesive and high-end, from the shop displays to the website visuals.
Transforming the In-Store Experience
A strong brand needs to stand out in-store, and we made sure the HL London Lakeside store created a lasting impression.
🔵 Bold window displays to grab attention and showcase the collection
🔵 POS lightboxes and posters to highlight key products
🔵 Branded swing tags and packaging to make every purchase feel premium
🔵 Stickers and delivery notes to keep branding consistent, even after checkout
Our goal was to make sure customers felt immersed in the brand the moment they walked through the doors.
A Digital Presence That Stands Out
Branding is just as important online as it is in-store. We created eye-catching digital assets that helped the collection shine across social media, paid ads, and e-commerce.
🟢 Social Media Content – Custom visuals for Google, Meta, and TikTok ads to build excitement
🟢 Website Design – A sleek homepage and collection page that matched the brand’s style
🟢 Newsletter Creative – Branded emails to keep customers engaged and up to date
By making sure the branding was consistent across all platforms, we helped create a seamless shopping experience from online browsing to in-store visits.
Managing the Entire Project
At Rubi.Agency, we do more than just design, we handle the full branding and rollout process. For this project, we managed both the design execution and print production, ensuring:
✅ Top-quality materials for all branding elements
✅ On-time delivery of in-store graphics, packaging, and marketing assets
✅ A stress-free process for HL London, so they could focus on the launch
We made sure everything ran smoothly, from the first designs to the final store setup.
Join Us for the Official Launch Event
We are excited to celebrate the HL London x Lauren Goodger & Larose Collection at the official launch this Saturday at 1 PM at the HL London Lakeside store. It has been an incredible journey, and we cannot wait to see the collection in action.
Looking for branding that stands out? We are ready to help.
