Brand colours aren’t just for aesthetics—they influence emotions, shape perceptions, and build trust. The right colours make your brand instantly recognisable, while the wrong ones can confuse or disconnect your audience.
Every colour tells a story, evoking different emotions and associations. Choosing the right brand colours can increase recognition, improve customer trust, and even boost conversions, making colour one of the most powerful branding tools.
Why Colour Matters in Branding
Colour isn’t just about looking good—it has a direct impact on how people feel about your brand. Studies show that up to 90% of a customer’s first impression of a product is based on colour alone. A strong colour palette:
🟢 Boosts brand recognition – Colours make brands instantly recognisable (think McDonald’s red and yellow or Facebook’s blue).
🟢 Shapes emotions – Colours trigger subconscious reactions that influence how people feel about a brand.
🟢 Creates consistency – Using the same colours across your website, social media, and packaging strengthens brand identity.
🟢 Improves customer trust – Colour psychology influences how trustworthy and reliable your brand appears.
If your branding feels inconsistent or forgettable, your colour choices might need a rethink.
What Different Colours Say About Your Brand
Each colour triggers different emotions and creates a unique perception of your brand. Here’s how colours are commonly used in branding:
🟢 Blue – Trust, reliability, professionalism (Used by brands like Facebook, LinkedIn, and PayPal).
🟢 Red – Energy, passion, excitement (Think Coca-Cola, Netflix, and YouTube).
🟢 Yellow – Optimism, warmth, happiness (McDonald’s, Snapchat, IKEA).
🟢 Green – Growth, sustainability, health (Starbucks, Whole Foods, Green Power Solar).
🟢 Black – Luxury, sophistication, power (Chanel, Nike, Apple).
🟢 Purple – Creativity, royalty, uniqueness (Cadbury, Hallmark, Twitch).
🟢 Orange – Fun, friendliness, affordability (Fanta, Nickelodeon, Amazon).
Example: The Barn at Sir Henry’s
When The Barn at Sir Henry’s launched their wedding venue brand, we carefully selected a soft, elegant colour palette to reflect their romantic and timeless aesthetic. Their branding used warm neutrals and earthy tones to communicate rustic charm and sophistication, making them instantly appealing to couples planning their special day.
How to Choose the Right Colours for Your Brand
Selecting your brand’s colours should be a strategic decision, not just about personal preference. Here’s how to get it right:
1. Understand Your Brand Personality
Are you a bold, high-energy brand or a luxury, premium service? Your colour choices should reflect your brand’s values and identity.
🟢 Example: Saints Restaurant, a high-end Japanese dining spot, needed branding that felt modern and sophisticated. We used deep reds and sleek blacks to evoke luxury and exclusivity.
2. Consider Your Target Audience
Your colours should resonate with your ideal customers. Different age groups, industries, and cultures respond to colours differently.
🟢 Example: Green Power Solar needed a colour palette that conveyed sustainability and trust. Green was the obvious choice, combined with blues for credibility and yellow for optimism.
3. Keep It Simple
Stick to 2–4 core colours that work well together. Overcomplicating your palette can make your branding feel inconsistent or overwhelming.
🟢 Example: Luxury brands like Chanel and Apple keep their colour palettes minimal, using mainly black, white, and metallics for a clean, premium look.
The Impact of Colour on Conversions and Sales
Colour directly influences customer behaviour—from how they perceive your brand to whether they make a purchase.
🟢 Colour increases brand recognition by up to 80%, making it easier for customers to remember you.
🟢 People decide whether they like a product within 90 seconds—colour plays a huge role in that decision.
🟢 CTA button colours affect conversions – Studies show that high-contrast CTA buttons (like red, orange, or green) often get the highest click-through rates.
If your website isn’t converting visitors into customers, your colour choices might not be guiding user behaviour effectively.
Final Thoughts: Is Your Brand Using Colour Effectively?
Your brand’s colour palette isn’t just a design choice—it’s a powerful branding tool that influences recognition, trust, and customer perception. Whether you’re launching a new brand or refreshing an existing one, getting your colours right can make a huge impact.
At Rubi.Agency, we’ve helped businesses like The Barn at Sir Henry’s, Saints Restaurant, and Green Power Solar craft strong, strategic brand identities using the power of colour.
Want to create a brand that stands out and connects with customers? Let’s chat.
