"Working with Green Power Solar was an exciting challenge. We built a strong brand and high-performing website that converts, and seeing our Google Ads strategy generate high-quality leads has been rewarding."
James
Managing Director
"Working with Green Power Solar was an exciting challenge. We built a strong brand and high-performing website that converts, and seeing our Google Ads strategy generate high-quality leads has been rewarding."
James
Managing Director
To help Green Power Solar establish a strong presence, Rubi.Agency developed a recognisable brand identity, designed a high-converting website, and implemented a data-driven Google Ads strategy. By focusing on trust-building, clear messaging, and strategic ad targeting, we ensured that Green Power Solar reached the right audience and maximised ROI, driving measurable business growth.
To help Green Power Solar establish a strong presence, Rubi.Agency developed a recognisable brand identity, designed a high-converting website, and implemented a data-driven Google Ads strategy. By focusing on trust-building, clear messaging, and strategic ad targeting, we ensured that Green Power Solar reached the right audience and maximised ROI, driving measurable business growth.
The Challenges
Powering Green Power Solar’s Growth with Branding, Web Design, and Google Ads
The renewable energy sector is highly competitive, especially in Google Ads, where bidding wars can quickly drive up costs. Green Power Solar needed a strategy that not only generated high-quality leads but also positioned them as a trusted and recognisable brand in the industry. Standing out in a crowded market required a strong digital presence and a targeted approach to reach the right audience efficiently.
Their challenges included maximising ROI on Google Ads while ensuring ad spend led to real customer inquiries. They also needed a website designed to convert paid traffic into leads effectively and a brand identity that would build trust and recognition with potential customers. Without these key elements in place, competing with established solar providers would be a significant challenge.
The Challenges
Powering Green Power Solar’s Growth with Branding, Web Design, and Google Ads
The renewable energy sector is highly competitive, especially in Google Ads, where bidding wars can quickly drive up costs. Green Power Solar needed a strategy that not only generated high-quality leads but also positioned them as a trusted and recognisable brand in the industry. Standing out in a crowded market required a strong digital presence and a targeted approach to reach the right audience efficiently.
Their challenges included maximising ROI on Google Ads while ensuring ad spend led to real customer inquiries. They also needed a website designed to convert paid traffic into leads effectively and a brand identity that would build trust and recognition with potential customers. Without these key elements in place, competing with established solar providers would be a significant challenge.
The Solution
A Full-Scale Brand and Performance Marketing Strategy
Rubi.Agency took a multi-faceted approach to help Green Power Solar achieve its goals. We started by building a strong brand identity from the ground up, creating a memorable and trustworthy visual presence. This included logo design, brand colours, typography, and a brand mascot, Megawatt Martin, a fun, energy-efficient green monster designed to be the face of the brand. Megawatt Martin became a key element across their showroom, website, invoices, and marketing materials, reinforcing trust and making Green Power Solar more recognisable.
To support their lead generation strategy, we designed and developed a high-performance website built to convert paid traffic into leads. This included custom landing pages optimised for Google Ads, helping to reduce bounce rates and increase conversions. The site featured clear calls-to-action (CTAs) to guide users toward booking consultations or requesting quotes, while a seamless user experience made it easy for visitors to find information and take action.
For Google Ads, we developed a highly optimised and data-driven campaign focused on maximising return on ad spend (ROAS). A/B testing was key, allowing us to test multiple ad sets, headlines, and creatives to find the best-performing combinations. This approach helped refine messaging and target high-intent users effectively.
We also created custom-designed ad creatives and compelling copy to complement the campaign and boost engagement. Geo-targeting allowed us to focus on areas where solar energy demand was highest, while conversion rate optimisation (CRO) ensured landing pages were structured to generate the most leads at the lowest cost.
Beyond digital, we created professionally designed wedding brochures to support the client journey. These brochures featured detailed package breakdowns, engaging storytelling, and high-quality photography that gave potential clients a feel for the venue before visiting.
Through continuous monitoring, adjustments, and strategic bidding, we were able to help Green Power Solar outperform competitors while keeping lead costs low. By combining a strong brand identity, a high-converting website, and a data-backed advertising strategy, we positioned Green Power Solar as a trusted leader in the renewable energy industry.
The Solution
A Full-Scale Brand and Performance Marketing Strategy
Rubi.Agency took a multi-faceted approach to help Green Power Solar achieve its goals. We started by building a strong brand identity from the ground up, creating a memorable and trustworthy visual presence. This included logo design, brand colours, typography, and a brand mascot, Megawatt Martin, a fun, energy-efficient green monster designed to be the face of the brand. Megawatt Martin became a key element across their showroom, website, invoices, and marketing materials, reinforcing trust and making Green Power Solar more recognisable.
To support their lead generation strategy, we designed and developed a high-performance website built to convert paid traffic into leads. This included custom landing pages optimised for Google Ads, helping to reduce bounce rates and increase conversions. The site featured clear calls-to-action (CTAs) to guide users toward booking consultations or requesting quotes, while a seamless user experience made it easy for visitors to find information and take action.
For Google Ads, we developed a highly optimised and data-driven campaign focused on maximising return on ad spend (ROAS). A/B testing was key, allowing us to test multiple ad sets, headlines, and creatives to find the best-performing combinations. This approach helped refine messaging and target high-intent users effectively.
We also created custom-designed ad creatives and compelling copy to complement the campaign and boost engagement. Geo-targeting allowed us to focus on areas where solar energy demand was highest, while conversion rate optimisation (CRO) ensured landing pages were structured to generate the most leads at the lowest cost.
Beyond digital, we created professionally designed wedding brochures to support the client journey. These brochures featured detailed package breakdowns, engaging storytelling, and high-quality photography that gave potential clients a feel for the venue before visiting.
Through continuous monitoring, adjustments, and strategic bidding, we were able to help Green Power Solar outperform competitors while keeping lead costs low. By combining a strong brand identity, a high-converting website, and a data-backed advertising strategy, we positioned Green Power Solar as a trusted leader in the renewable energy industry.
The Result
High ROI, Stronger Branding, and Trustworthy Marketing
Our Google Ads campaign delivered an impressive 6:1 ROI, meaning for every £1 spent, Green Power Solar generated £6 in revenue. By optimising ad spend, refining messaging, and improving landing page performance, we helped them achieve increased lead generation with a steady flow of high-intent inquiries. The well-designed landing pages and brand trust led to higher conversion rates, while lower cost per lead was achieved through smart bidding and continuous campaign optimisation. Additionally, the introduction of Megawatt Martin as a brand mascot strengthened their brand presence, making them more recognisable and approachable in the renewable energy sector. The combination of branding, web design, and paid ads gave Green Power Solar the competitive edge needed to thrive in a crowded market.
Conclusion
By combining smart branding, a high-converting website, and a strategic Google Ads campaign, Rubi.Agency helped Green Power Solar generate leads, build trust, and establish a strong presence in the renewable energy sector. Our data-driven approach ensured they maximised ROI while creating a memorable brand that resonates with customers. This case study highlights how branding and performance marketing work hand-in-hand to drive real business growth.
The Result
High ROI, Stronger Branding, and Trustworthy Marketing
Our Google Ads campaign delivered an impressive 6:1 ROI, meaning for every £1 spent, Green Power Solar generated £6 in revenue. By optimising ad spend, refining messaging, and improving landing page performance, we helped them achieve increased lead generation with a steady flow of high-intent inquiries. The well-designed landing pages and brand trust led to higher conversion rates, while lower cost per lead was achieved through smart bidding and continuous campaign optimisation. Additionally, the introduction of Megawatt Martin as a brand mascot strengthened their brand presence, making them more recognisable and approachable in the renewable energy sector. The combination of branding, web design, and paid ads gave Green Power Solar the competitive edge needed to thrive in a crowded market.
Conclusion
By combining smart branding, a high-converting website, and a strategic Google Ads campaign, Rubi.Agency helped Green Power Solar generate leads, build trust, and establish a strong presence in the renewable energy sector. Our data-driven approach ensured they maximised ROI while creating a memorable brand that resonates with customers. This case study highlights how branding and performance marketing work hand-in-hand to drive real business growth.
Brilliant experience with the Rubi team, they recently took over my social media and content creation. james and darren have help us by going above and beyond in every aspect. couldn't recommend them enough.
Charlie Faires
Office Manager
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