Phoenix Health & Safety

Phoenix Health & Safety deliver accredited training across the UK. Rubi helped grow their online presence with targeted content and paid campaigns that drove real results.

An iPhone 16 displaying Phoenix's Instagram profile.
An iPhone 16 displaying Phoenix's Instagram profile.

Client

Phoenix H&S

Duration

6 months

Date

Oct 30, 2024

Phoenix Health & Safety

Phoenix Health & Safety deliver accredited training across the UK. Rubi helped grow their online presence with targeted content and paid campaigns that drove real results.

An iPhone 16 displaying Phoenix's Instagram profile.

Client

Phoenix H&S

Duration

6 months

Date

Oct 30, 2024

Introduction

Change

We created a full launch package for Saints, covering logo and website design, content, photography, and digital campaigns. Our aim was to make Saints a go-to spot, boost their online presence, and turn interest into bookings.

Introduction

Change

We created a full launch package for Saints, covering logo and website design, content, photography, and digital campaigns. Our aim was to make Saints a go-to spot, boost their online presence, and turn interest into bookings.

Problem

Change

Phoenix’s main challenge was making health and safety training interesting for their audience. While this topic is important, it’s often seen as dull. Their posts didn’t have strong visuals or stories, and they weren’t consistent, which led to low engagement and reach on Facebook and Instagram. Without a clear plan, their brand struggled to connect with people or stand out online.

They also needed a structured approach to highlight their services while improving brand awareness. Without an organised posting schedule or professional content, their social media presence lacked direction, leaving them behind their competitors in the industry.

Problem

Change

Phoenix’s main challenge was making health and safety training interesting for their audience. While this topic is important, it’s often seen as dull. Their posts didn’t have strong visuals or stories, and they weren’t consistent, which led to low engagement and reach on Facebook and Instagram. Without a clear plan, their brand struggled to connect with people or stand out online.

They also needed a structured approach to highlight their services while improving brand awareness. Without an organised posting schedule or professional content, their social media presence lacked direction, leaving them behind their competitors in the industry.

A bar graph displaying Instagram views data for Phoenix.
A bar graph displaying Instagram views data for Phoenix.
A bar graph displaying Facebook views data for Phoenix.
A bar graph displaying Facebook views data for Phoenix.
A bar graph displaying Instagram views data for Phoenix.
A bar graph displaying Facebook views data for Phoenix.
A bar graph displaying Instagram views data for Phoenix.
A bar graph displaying Instagram views data for Phoenix.
A bar graph displaying Facebook views data for Phoenix.
A bar graph displaying Facebook views data for Phoenix.
A bar graph displaying Instagram views data for Phoenix.
A bar graph displaying Facebook views data for Phoenix.

Solution

Change

We created a content strategy focused on clear and engaging messages. We added short videos, branded graphics, and story-driven posts to make their content more interesting and shareable. We also set up a regular posting schedule so Phoenix Health & Safety could share posts that matched their brand values.

We also ran targeted paid campaigns on Meta and LinkedIn. By segmenting audiences, testing different ads, and tracking results, we built awareness, increased traffic, and brought in new leads. This mix of content, social media management, and paid ads helped Phoenix grow their digital presence in a way we could measure.

Solution

Change

We created a content strategy focused on clear and engaging messages. We added short videos, branded graphics, and story-driven posts to make their content more interesting and shareable. We also set up a regular posting schedule so Phoenix Health & Safety could share posts that matched their brand values.

We also ran targeted paid campaigns on Meta and LinkedIn. By segmenting audiences, testing different ads, and tracking results, we built awareness, increased traffic, and brought in new leads. This mix of content, social media management, and paid ads helped Phoenix grow their digital presence in a way we could measure.

An iPhone displaying Phoenix's Instagram profile.
An iPhone displaying Phoenix's Instagram profile.
An iPhone displaying Phoenix's Instagram profile.

Results

Change

After updating their content strategy and running targeted ads, Phoenix Health & Safety saw big improvements online. More people asked about their courses, their social media reach grew, and their brand became more recognised across different platforms. Their posts got more interactions, especially on Instagram and Facebook.

0k

Clicks from Google within 3 months

0k

Clicks from Google within 3 months

0k

Instagram followers from zero

0k

Instagram followers from zero

0%

increase in social media engagement after campaign rollout

0%

increase in social media engagement after campaign rollout

Results

Change

After updating their content strategy and running targeted ads, Phoenix Health & Safety saw big improvements online. More people asked about their courses, their social media reach grew, and their brand became more recognised across different platforms. Their posts got more interactions, especially on Instagram and Facebook.

0k

Clicks from Google within 3 months

0k

Instagram followers from zero

0%

increase in social media engagement after campaign rollout

3 Takeaways

3 Takeaways

1. Creative content drives engagement

Phoenix Health & Safety started using bold visuals, more videos, and consistent storytelling. As a result, their posts went from getting fewer than 400 views to reaching hundreds of thousands of people each month.

2. Consistency builds brand awareness

Phoenix stood out from the competition by posting regularly, planning their content, and keeping a clear brand identity. Their audience on Instagram and Facebook grew steadily thanks to focused social media management.

3. Paid ads amplify results

Targeted Meta campaigns helped boost their organic results even more. By combining creative content with paid ads, Phoenix saw a 965% increase in views across Instagram and Facebook, showing how the right approach can drive real business growth.

We knew our social media needed work, but we didnt expect such a huge transformation. Rubi.Agency brought our brand to life with fun, engaging content that gets noticed. The results have been incredible, better engagement, more interaction, and a stronger industry presence. Theyve made health and safety feel fresh and exciting!

We knew our social media needed work, but we didnt expect such a huge transformation. Rubi.Agency brought our brand to life with fun, engaging content that gets noticed. The results have been incredible, better engagement, more interaction, and a stronger industry presence. Theyve made health and safety feel fresh and exciting!

Phoenix Team

Services

Change

We combined content creation, social media management, and paid ads to boost Phoenix Health & Safety’s visibility, using engaging posts and targeted Meta campaigns to reach their ideal audience.

Case Studies

Change

We worked on content creation, managed social media, and ran paid ads to help Phoenix Health & Safety get noticed. By sharing interesting posts and running targeted Meta campaigns, we connected them with the right audience.

FAQ

Change

We worked on content creation, managed social media, and ran paid ads to help Phoenix Health & Safety get noticed. By sharing interesting posts and running targeted Meta campaigns, we connected them with the right audience.

Why choose Rubi.Agency as your web design agency in Essex and London?

As a website design agency in Essex and London, we focus on building responsive websites that are SEO friendly, fast and easy to use. Our web design services are created to help businesses attract visitors and convert them into leads.

Will my website include on-site SEO?

Yes. Every site we design includes on-site SEO as part of the build. That means clear page structures, fast load speed, mobile friendly design and keyword-ready layouts. These elements give your website a stronger chance of being found on Google without needing a separate SEO package.

What does responsive website design mean for my business?

Definitely. We build with user-friendly platforms so you can make changes without technical knowledge.

Can Rubi.Agency design websites for small businesses in Essex?

We work with businesses of all sizes. Our web design services for small business are focused on clarity, performance and results, giving you a professional website that helps you grow.

Can you provide content for my website as well as the design?

Yes, we can. Alongside web design we are able to offer support with professional photography, video, copywriting and blogs. Having strong content is vital for any website. Clear copy, quality images and engaging video make your site more trustworthy and help turn visitors into customers.

Do you build custom websites or use templates?

We build custom websites designed around your brand and goals. Our web design services do not rely on templates. Every site is responsive, SEO friendly and set up to help your business grow with confidence.

Why choose Rubi.Agency as your web design agency in Essex and London?

As a website design agency in Essex and London, we focus on building responsive websites that are SEO friendly, fast and easy to use. Our web design services are created to help businesses attract visitors and convert them into leads.

Will my website include on-site SEO?

Yes. Every site we design includes on-site SEO as part of the build. That means clear page structures, fast load speed, mobile friendly design and keyword-ready layouts. These elements give your website a stronger chance of being found on Google without needing a separate SEO package.

What does responsive website design mean for my business?

Definitely. We build with user-friendly platforms so you can make changes without technical knowledge.

Can Rubi.Agency design websites for small businesses in Essex?

We work with businesses of all sizes. Our web design services for small business are focused on clarity, performance and results, giving you a professional website that helps you grow.

Can you provide content for my website as well as the design?

Yes, we can. Alongside web design we are able to offer support with professional photography, video, copywriting and blogs. Having strong content is vital for any website. Clear copy, quality images and engaging video make your site more trustworthy and help turn visitors into customers.

Do you build custom websites or use templates?

We build custom websites designed around your brand and goals. Our web design services do not rely on templates. Every site is responsive, SEO friendly and set up to help your business grow with confidence.

Services

Change

We combined content creation, social media management, and paid ads to boost Phoenix Health & Safety’s visibility, using engaging posts and targeted Meta campaigns to reach their ideal audience.

Case Studies

Change

We worked on content creation, managed social media, and ran paid ads to help Phoenix Health & Safety get noticed. By sharing interesting posts and running targeted Meta campaigns, we connected them with the right audience.

FAQ

Change

We worked on content creation, managed social media, and ran paid ads to help Phoenix Health & Safety get noticed. By sharing interesting posts and running targeted Meta campaigns, we connected them with the right audience.

Why choose Rubi.Agency as your web design agency in Essex and London?

As a website design agency in Essex and London, we focus on building responsive websites that are SEO friendly, fast and easy to use. Our web design services are created to help businesses attract visitors and convert them into leads.

Will my website include on-site SEO?

Yes. Every site we design includes on-site SEO as part of the build. That means clear page structures, fast load speed, mobile friendly design and keyword-ready layouts. These elements give your website a stronger chance of being found on Google without needing a separate SEO package.

What does responsive website design mean for my business?

Definitely. We build with user-friendly platforms so you can make changes without technical knowledge.

Can Rubi.Agency design websites for small businesses in Essex?

We work with businesses of all sizes. Our web design services for small business are focused on clarity, performance and results, giving you a professional website that helps you grow.

Can you provide content for my website as well as the design?

Yes, we can. Alongside web design we are able to offer support with professional photography, video, copywriting and blogs. Having strong content is vital for any website. Clear copy, quality images and engaging video make your site more trustworthy and help turn visitors into customers.

Do you build custom websites or use templates?

We build custom websites designed around your brand and goals. Our web design services do not rely on templates. Every site is responsive, SEO friendly and set up to help your business grow with confidence.

Let’s Bring Your
Vision to Life

Let’s start a conversation. Share your details below and we’ll get back to you quickly to discuss your project.

Extreme close-up black and white photograph of a human eye

Let’s Bring Your
Vision to Life

Let’s start a conversation. Share your details below and we’ll get back to you quickly to discuss your project.

Extreme close-up black and white photograph of a human eye

Let’s Bring Your
Vision to Life

Let’s start a conversation. Share your details below and we’ll get back to you quickly to discuss your project.

Extreme close-up black and white photograph of a human eye