Phoenix Health & Safety struggled with low engagement and inconsistent branding on social media. In a competitive market, their content felt dry and unappealing. Rubi.Agency revamped their content strategy, social media management, and paid ads, creating engaging content and targeted campaigns on Meta and LinkedIn to strengthen their brand and boost course enrollments.
In website design, we dig deeper than appearances. A site should work well and look great. That’s our aim. We blend bold design with useful features and proven user experience. This creates something creative that also gets results. Whether you’re a local business or a growing brand, we tailor every website to your goals. Each one is built to grow with you.
Phoenix Health & Safety struggled with low engagement and inconsistent branding on social media. In a competitive market, their content felt dry and unappealing. Rubi.Agency revamped their content strategy, social media management, and paid ads, creating engaging content and targeted campaigns on Meta and LinkedIn to strengthen their brand and boost course enrollments.
In website design, we dig deeper than appearances. A site should work well and look great. That’s our aim. We blend bold design with useful features and proven user experience. This creates something creative that also gets results. Whether you’re a local business or a growing brand, we tailor every website to your goals. Each one is built to grow with you.
Problem
Low Engagement and Inconsistent Branding
Phoenix Health & Safety’s social media posts lacked impact, with low-quality graphics, inconsistent branding, and no clear posting schedule. Their content struggled to capture interest, resulting in minimal engagement, low reach, and no real connection with their audience.
Additionally, health and safety training can be perceived as a dull topic, making it difficult to grab attention on social platforms. They needed a fresh, engaging approach to increase interaction, showcase their expertise, and drive enrollments for their courses.
Problem
Low Engagement and Inconsistent Branding
Phoenix Health & Safety’s social media posts lacked impact, with low-quality graphics, inconsistent branding, and no clear posting schedule. Their content struggled to capture interest, resulting in minimal engagement, low reach, and no real connection with their audience.
Additionally, health and safety training can be perceived as a dull topic, making it difficult to grab attention on social platforms. They needed a fresh, engaging approach to increase interaction, showcase their expertise, and drive enrollments for their courses.
Solution
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Rubi.Agency transformed Phoenix Health & Safety’s digital presence by implementing a strategic content plan, engaging visuals, and targeted advertising. We introduced short-form videos, interviews, and eye-catching graphics to make their content more engaging and relatable. This approach helped simplify complex topics while making them more appealing to a broader audience.
A consistent posting schedule was established to maintain a strong and professional social media presence. Each piece of content was carefully designed to align with their brand identity, ensuring a polished and cohesive look across all platforms. By focusing on high-quality visuals and engaging storytelling, we positioned Phoenix Health & Safety as a leading, approachable authority in the training industry.
To expand their reach and increase course enrollments, we ran highly targeted Meta and LinkedIn ad campaigns. Using A/B testing and audience segmentation, we refined ad creatives, messaging, and targeting to ensure maximum engagement and conversions. These paid campaigns allowed us to directly reach professionals and businesses in need of accredited health and safety training, increasing both brand awareness and lead generation.
Solution
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Rubi.Agency transformed Phoenix Health & Safety’s digital presence by implementing a strategic content plan, engaging visuals, and targeted advertising. We introduced short-form videos, interviews, and eye-catching graphics to make their content more engaging and relatable. This approach helped simplify complex topics while making them more appealing to a broader audience.
A consistent posting schedule was established to maintain a strong and professional social media presence. Each piece of content was carefully designed to align with their brand identity, ensuring a polished and cohesive look across all platforms. By focusing on high-quality visuals and engaging storytelling, we positioned Phoenix Health & Safety as a leading, approachable authority in the training industry.
To expand their reach and increase course enrollments, we ran highly targeted Meta and LinkedIn ad campaigns. Using A/B testing and audience segmentation, we refined ad creatives, messaging, and targeting to ensure maximum engagement and conversions. These paid campaigns allowed us to directly reach professionals and businesses in need of accredited health and safety training, increasing both brand awareness and lead generation.
Results
Increased Engagement and Stronger Brand Presence
With a revamped content strategy, Phoenix Health & Safety experienced a major increase in social media interactions. Previously, their posts struggled to gain traction, receiving little to no engagement. After implementing high-quality visuals, engaging reels, and a consistent posting schedule, their content began attracting more likes, comments, and shares. This shift not only boosted their online visibility but also created a more interactive and approachable brand image, making their health and safety courses feel more accessible to potential customers.
Increase in completed sign-ups
Increase in completed sign-ups
Boost in daily active users
Boost in daily active users
Faster mobile navigation
Faster mobile navigation
To further amplify their reach, we ran highly targeted Meta and LinkedIn ad campaigns, using A/B testing, audience segmentation, and data-driven messaging to attract businesses and professionals actively seeking NEBOSH and IOSH certifications. The combination of engaging, well-crafted content and optimised paid advertising not only increased brand awareness and credibility but also drove higher engagement, more inquiries, and increased course enrollments. Phoenix Health & Safety now has a thriving digital presence, with consistent interaction, a growing audience, and a steady flow of new customers.
Results
Increased Engagement and Stronger Brand Presence
With a revamped content strategy, Phoenix Health & Safety experienced a major increase in social media interactions. Previously, their posts struggled to gain traction, receiving little to no engagement. After implementing high-quality visuals, engaging reels, and a consistent posting schedule, their content began attracting more likes, comments, and shares. This shift not only boosted their online visibility but also created a more interactive and approachable brand image, making their health and safety courses feel more accessible to potential customers.
Increase in completed sign-ups
Boost in daily active users
Faster mobile navigation
To further amplify their reach, we ran highly targeted Meta and LinkedIn ad campaigns, using A/B testing, audience segmentation, and data-driven messaging to attract businesses and professionals actively seeking NEBOSH and IOSH certifications. The combination of engaging, well-crafted content and optimised paid advertising not only increased brand awareness and credibility but also drove higher engagement, more inquiries, and increased course enrollments. Phoenix Health & Safety now has a thriving digital presence, with consistent interaction, a growing audience, and a steady flow of new customers.
Conclusion
Conclusion
By completely revamping Phoenix Health & Safety’s content strategy, Rubi.Agency transformed their low-engagement social media presence into a dynamic, interactive brand. We introduced short-form videos, engaging interviews, and bold graphics, making their content more visually appealing and shareable. Instead of static, uninspiring posts, we created story-driven content that simplified complex health and safety topics, making them more relatable. This shift helped them stand out in an industry where engagement is often low, turning their social media into a platform that educates, entertains, and connects with their audience.
We knew our social media needed work, but we didn’t expect such a huge transformation. Rubi.Agency brought our brand to life with fun, engaging content that gets noticed. The results have been incredible, better engagement, more interaction, and a stronger industry presence. They’ve made health and safety feel fresh and exciting!
Phoenix Team
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