"We helped Phoenix Health & Safety turn their social media into a more engaging, dynamic presence, making their brand feel fresh, relevant, and impactful for their audience."
James
Managing Director
"We helped Phoenix Health & Safety turn their social media into a more engaging, dynamic presence, making their brand feel fresh, relevant, and impactful for their audience."
James
Managing Director
Phoenix Health & Safety struggled with low engagement and inconsistent branding on social media. In a competitive market, their content felt dry and unappealing. Rubi.Agency revamped their content strategy, social media management, and paid ads, creating engaging content and targeted campaigns on Meta and LinkedIn to strengthen their brand and boost course enrollments.
Phoenix Health & Safety struggled with low engagement and inconsistent branding on social media. In a competitive market, their content felt dry and unappealing. Rubi.Agency revamped their content strategy, social media management, and paid ads, creating engaging content and targeted campaigns on Meta and LinkedIn to strengthen their brand and boost course enrollments.
The Challenge
Low Engagement and Inconsistent Branding
Phoenix Health & Safety’s social media posts lacked impact, with low-quality graphics, inconsistent branding, and no clear posting schedule. Their content struggled to capture interest, resulting in minimal engagement, low reach, and no real connection with their audience.
Additionally, health and safety training can be perceived as a dull topic, making it difficult to grab attention on social platforms. They needed a fresh, engaging approach to increase interaction, showcase their expertise, and drive enrollments for their courses.
The Challenge
Low Engagement and Inconsistent Branding
Phoenix Health & Safety’s social media posts lacked impact, with low-quality graphics, inconsistent branding, and no clear posting schedule. Their content struggled to capture interest, resulting in minimal engagement, low reach, and no real connection with their audience.
Additionally, health and safety training can be perceived as a dull topic, making it difficult to grab attention on social platforms. They needed a fresh, engaging approach to increase interaction, showcase their expertise, and drive enrollments for their courses.
The Solution
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Rubi.Agency transformed Phoenix Health & Safety’s digital presence by implementing a strategic content plan, engaging visuals, and targeted advertising. We introduced short-form videos, interviews, and eye-catching graphics to make their content more engaging and relatable. This approach helped simplify complex topics while making them more appealing to a broader audience.
A consistent posting schedule was established to maintain a strong and professional social media presence. Each piece of content was carefully designed to align with their brand identity, ensuring a polished and cohesive look across all platforms. By focusing on high-quality visuals and engaging storytelling, we positioned Phoenix Health & Safety as a leading, approachable authority in the training industry.
To expand their reach and increase course enrollments, we ran highly targeted Meta and LinkedIn ad campaigns. Using A/B testing and audience segmentation, we refined ad creatives, messaging, and targeting to ensure maximum engagement and conversions. These paid campaigns allowed us to directly reach professionals and businesses in need of accredited health and safety training, increasing both brand awareness and lead generation.
The Solution
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Rubi.Agency transformed Phoenix Health & Safety’s digital presence by implementing a strategic content plan, engaging visuals, and targeted advertising. We introduced short-form videos, interviews, and eye-catching graphics to make their content more engaging and relatable. This approach helped simplify complex topics while making them more appealing to a broader audience.
A consistent posting schedule was established to maintain a strong and professional social media presence. Each piece of content was carefully designed to align with their brand identity, ensuring a polished and cohesive look across all platforms. By focusing on high-quality visuals and engaging storytelling, we positioned Phoenix Health & Safety as a leading, approachable authority in the training industry.
To expand their reach and increase course enrollments, we ran highly targeted Meta and LinkedIn ad campaigns. Using A/B testing and audience segmentation, we refined ad creatives, messaging, and targeting to ensure maximum engagement and conversions. These paid campaigns allowed us to directly reach professionals and businesses in need of accredited health and safety training, increasing both brand awareness and lead generation.
The Result
Increased Engagement and Stronger Brand Presence
With a revamped content strategy, Phoenix Health & Safety experienced a major increase in social media interactions. Previously, their posts struggled to gain traction, receiving little to no engagement. After implementing high-quality visuals, engaging reels, and a consistent posting schedule, their content began attracting more likes, comments, and shares. This shift not only boosted their online visibility but also created a more interactive and approachable brand image, making their health and safety courses feel more accessible to potential customers.
Beyond organic engagement, Meta and LinkedIn ads played a crucial role in reaching the right audience. By targeting professionals and businesses actively looking for NEBOSH and IOSH certifications, we were able to drive higher brand awareness and more course enrollments. Using A/B testing and refined audience segmentation, we continuously improved ad performance, ensuring every campaign maximised reach while maintaining cost efficiency. This resulted in a steady flow of inquiries and increased sign-ups, directly contributing to Phoenix Health & Safety’s business growth.
With a stronger brand presence and a more engaging social media strategy, Phoenix Health & Safety now stands out in a highly competitive industry. Their online community continues to grow, and their content is no longer just promotional—it’s a valuable resource that informs, educates, and engages their audience. By combining engaging content, structured social media management, and data-driven paid ads, they have transformed their digital presence into a powerful marketing tool that consistently drives interest and conversions.
Conclusion
By completely revamping Phoenix Health & Safety’s content strategy, Rubi.Agency transformed their low-engagement social media presence into a dynamic, interactive brand. We introduced short-form videos, engaging interviews, and bold graphics, making their content more visually appealing and shareable. Instead of static, uninspiring posts, we created story-driven content that simplified complex health and safety topics, making them more relatable. This shift helped them stand out in an industry where engagement is often low, turning their social media into a platform that educates, entertains, and connects with their audience.
To further amplify their reach, we ran highly targeted Meta and LinkedIn ad campaigns, using A/B testing, audience segmentation, and data-driven messaging to attract businesses and professionals actively seeking NEBOSH and IOSH certifications. The combination of engaging, well-crafted content and optimised paid advertising not only increased brand awareness and credibility but also drove higher engagement, more inquiries, and increased course enrollments. Phoenix Health & Safety now has a thriving digital presence, with consistent interaction, a growing audience, and a steady flow of new customers.
The Result
Increased Engagement and Stronger Brand Presence
With a revamped content strategy, Phoenix Health & Safety experienced a major increase in social media interactions. Previously, their posts struggled to gain traction, receiving little to no engagement. After implementing high-quality visuals, engaging reels, and a consistent posting schedule, their content began attracting more likes, comments, and shares. This shift not only boosted their online visibility but also created a more interactive and approachable brand image, making their health and safety courses feel more accessible to potential customers.
Beyond organic engagement, Meta and LinkedIn ads played a crucial role in reaching the right audience. By targeting professionals and businesses actively looking for NEBOSH and IOSH certifications, we were able to drive higher brand awareness and more course enrollments. Using A/B testing and refined audience segmentation, we continuously improved ad performance, ensuring every campaign maximised reach while maintaining cost efficiency. This resulted in a steady flow of inquiries and increased sign-ups, directly contributing to Phoenix Health & Safety’s business growth.
With a stronger brand presence and a more engaging social media strategy, Phoenix Health & Safety now stands out in a highly competitive industry. Their online community continues to grow, and their content is no longer just promotional—it’s a valuable resource that informs, educates, and engages their audience. By combining engaging content, structured social media management, and data-driven paid ads, they have transformed their digital presence into a powerful marketing tool that consistently drives interest and conversions.
Conclusion
By completely revamping Phoenix Health & Safety’s content strategy, Rubi.Agency transformed their low-engagement social media presence into a dynamic, interactive brand. We introduced short-form videos, engaging interviews, and bold graphics, making their content more visually appealing and shareable. Instead of static, uninspiring posts, we created story-driven content that simplified complex health and safety topics, making them more relatable. This shift helped them stand out in an industry where engagement is often low, turning their social media into a platform that educates, entertains, and connects with their audience.
To further amplify their reach, we ran highly targeted Meta and LinkedIn ad campaigns, using A/B testing, audience segmentation, and data-driven messaging to attract businesses and professionals actively seeking NEBOSH and IOSH certifications. The combination of engaging, well-crafted content and optimised paid advertising not only increased brand awareness and credibility but also drove higher engagement, more inquiries, and increased course enrollments. Phoenix Health & Safety now has a thriving digital presence, with consistent interaction, a growing audience, and a steady flow of new customers.
We knew our social media needed work, but we didn’t expect such a huge transformation. Rubi.Agency brought our brand to life with fun, engaging content that gets noticed. The results have been incredible, better engagement, more interaction, and a stronger industry presence. They’ve made health and safety feel fresh and exciting!
Phoenix Team
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