"Our goal with North Street Carpets & Beds was to create a modern, fully owned website that gave them complete control over their digital presence. We delivered a high-performing site with integrated tracking, paired with engaging social media content and paid ads, increasing brand awareness and customer engagement."
Darren
Business development
"Our goal with North Street Carpets & Beds was to create a modern, fully owned website that gave them complete control over their digital presence. We delivered a high-performing site with integrated tracking, paired with engaging social media content and paid ads, increasing brand awareness and customer engagement."
Darren
Business development
North Street Carpets & Beds is a well-established retailer offering high-quality carpets and beds. Their Yell.com website limited their ability to track conversions and integrate key marketing tools. Rubi.Agency developed a fully owned website, created engaging social media content, and ran targeted Meta ad campaigns, significantly boosting their reach and engagement.
North Street Carpets & Beds is a well-established retailer offering high-quality carpets and beds. Their Yell.com website limited their ability to track conversions and integrate key marketing tools. Rubi.Agency developed a fully owned website, created engaging social media content, and ran targeted Meta ad campaigns, significantly boosting their reach and engagement.
The Challenges
Rebranding and Modernising the Digital Experience
North Street Carpets & Beds relied on a Yell.com website, which restricted their ability to make changes, track leads, and connect essential tools like Meta and Google tracking pixels. This lack of control meant they couldn’t measure conversions properly or optimise their marketing strategy.
Additionally, their social media presence was underperforming, with organic content averaging only 200 views per post. Without engaging content and a paid ads strategy, they struggled to expand their audience, generate new leads, and increase in-store visits.
The Challenges
Rebranding and Modernising the Digital Experience
North Street Carpets & Beds relied on a Yell.com website, which restricted their ability to make changes, track leads, and connect essential tools like Meta and Google tracking pixels. This lack of control meant they couldn’t measure conversions properly or optimise their marketing strategy.
Additionally, their social media presence was underperforming, with organic content averaging only 200 views per post. Without engaging content and a paid ads strategy, they struggled to expand their audience, generate new leads, and increase in-store visits.
The Solution
A Fully Owned Website, High-Performing Content, and Meta Ads
Rubi.Agency started by developing a brand-new website, giving North Street Carpets & Beds full ownership and control. The site was built to convert visitors into leads and integrated with Meta and Google tracking pixels, allowing them to measure performance accurately. With the ability to track leads and customer behaviour, they could now make data-driven marketing decisions and refine their digital strategy.
To improve engagement, we focused on high-quality content creation, producing standout social media reels that highlighted their carpets and beds in a visually appealing way. These videos made it easier for customers to see the quality and variety of products available, resulting in a significant increase in video views, from 200 to over 10,000 on average.
For paid advertising, we launched a Meta Ads campaign, using A/B testing and audience targeting to optimise results. We tested different ad creatives, messaging, and audience segments to determine what performed best. By continuously refining the campaign, we maximised reach, engagement, and conversions while keeping ad spend efficient.
As a result, their social media views grew from 6,000 to 13,000 on average, strengthening their brand presence. More users engaged with their content, leading to higher interaction rates, increased brand recognition, and more customer inquiries. Their business became more visible to potential customers, helping them stand out in a competitive industry.
Through a combination of a fully owned website, engaging content, and targeted advertising, North Street Carpets & Beds now has a powerful and effective online presence. They can track performance, optimise their marketing, and confidently grow their business, knowing their digital strategy is working.
The Solution
A Fully Owned Website, High-Performing Content, and Meta Ads
Rubi.Agency started by developing a brand-new website, giving North Street Carpets & Beds full ownership and control. The site was built to convert visitors into leads and integrated with Meta and Google tracking pixels, allowing them to measure performance accurately. With the ability to track leads and customer behaviour, they could now make data-driven marketing decisions and refine their digital strategy.
To improve engagement, we focused on high-quality content creation, producing standout social media reels that highlighted their carpets and beds in a visually appealing way. These videos made it easier for customers to see the quality and variety of products available, resulting in a significant increase in video views, from 200 to over 10,000 on average.
For paid advertising, we launched a Meta Ads campaign, using A/B testing and audience targeting to optimise results. We tested different ad creatives, messaging, and audience segments to determine what performed best. By continuously refining the campaign, we maximised reach, engagement, and conversions while keeping ad spend efficient.
As a result, their social media views grew from 6,000 to 13,000 on average, strengthening their brand presence. More users engaged with their content, leading to higher interaction rates, increased brand recognition, and more customer inquiries. Their business became more visible to potential customers, helping them stand out in a competitive industry.
Through a combination of a fully owned website, engaging content, and targeted advertising, North Street Carpets & Beds now has a powerful and effective online presence. They can track performance, optimise their marketing, and confidently grow their business, knowing their digital strategy is working.
The Result
A Stronger Online Presence and Increased Engagement
By taking full control of their website and tracking capabilities, North Street Carpets & Beds can now monitor leads and conversions effectively, allowing them to make data-driven marketing decisions. With a fully owned website, they can integrate Meta and Google tracking pixels, ensuring they have accurate insights into customer behaviour. This shift has given them greater flexibility and control, allowing them to refine their digital strategy and optimise their marketing efforts for better performance.
Their social media engagement saw a massive improvement, with reels consistently reaching an average of 10,000 views per post, compared to just 200 previously. Posts now range between 6,000 and 13,000 views, significantly increasing audience interaction and brand awareness. By creating engaging, high-quality content and running targeted Meta Ads, North Street Carpets & Beds has built a stronger online presence, attracting more interest and engagement from potential customers.
Through strategic Meta Ads, their content reach expanded dramatically, driving higher engagement and stronger brand recognition. The improved visibility has helped them connect with a broader audience, positioning them as a trusted choice for carpets and beds. With a fully optimised digital presence, they can now scale their marketing efforts with confidence, continuing to attract new customers and grow their business effectively.
Conclusion
Rubi.Agency helped North Street Carpets & Beds take full control of their digital presence, from building a fully owned, optimised website to creating engaging content and running successful Meta ad campaigns. By improving tracking capabilities, they can now monitor leads, measure conversions, and make data-driven marketing decisions with confidence. Their ability to refine and optimise their digital strategy has positioned them for long-term success.
Through a combination of high-quality content, targeted advertising, and a user-friendly website, their social media engagement and brand awareness have grown significantly. With reels consistently reaching thousands of viewers, a stronger digital presence, and increased visibility, North Street Carpets & Beds can now continue scaling their marketing efforts and attracting new customers with ease.
The Result
A Stronger Online Presence and Increased Engagement
By taking full control of their website and tracking capabilities, North Street Carpets & Beds can now monitor leads and conversions effectively, allowing them to make data-driven marketing decisions. With a fully owned website, they can integrate Meta and Google tracking pixels, ensuring they have accurate insights into customer behaviour. This shift has given them greater flexibility and control, allowing them to refine their digital strategy and optimise their marketing efforts for better performance.
Their social media engagement saw a massive improvement, with reels consistently reaching an average of 10,000 views per post, compared to just 200 previously. Posts now range between 6,000 and 13,000 views, significantly increasing audience interaction and brand awareness. By creating engaging, high-quality content and running targeted Meta Ads, North Street Carpets & Beds has built a stronger online presence, attracting more interest and engagement from potential customers.
Through strategic Meta Ads, their content reach expanded dramatically, driving higher engagement and stronger brand recognition. The improved visibility has helped them connect with a broader audience, positioning them as a trusted choice for carpets and beds. With a fully optimised digital presence, they can now scale their marketing efforts with confidence, continuing to attract new customers and grow their business effectively.
Conclusion
Rubi.Agency helped North Street Carpets & Beds take full control of their digital presence, from building a fully owned, optimised website to creating engaging content and running successful Meta ad campaigns. By improving tracking capabilities, they can now monitor leads, measure conversions, and make data-driven marketing decisions with confidence. Their ability to refine and optimise their digital strategy has positioned them for long-term success.
Through a combination of high-quality content, targeted advertising, and a user-friendly website, their social media engagement and brand awareness have grown significantly. With reels consistently reaching thousands of viewers, a stronger digital presence, and increased visibility, North Street Carpets & Beds can now continue scaling their marketing efforts and attracting new customers with ease.
Before working with Rubi.Agency, we were stuck with a website we didn’t control and social media that wasn’t performing. They built us a brand-new site we fully own.
Jonny
Owner
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