The Top Oak
Overview
The Top Oak needed a stronger bank of original photography to show the quality of its food and venue online. Its social media channels had limited professional content and regularly relied on graphic templates, which made it difficult to communicate the atmosphere, character and dining experience of the pub and restaurant.
Rubi planned and delivered a professional content day covering signature menu items, drinks, interior details, dining spaces and the exterior of the venue. The aim was to create a varied, premium image library that could support social media, website content and future promotional activity.
The Challenge
For pubs and restaurants, customers often make a decision based on the food, atmosphere and setting they see online before they ever visit. The Top Oak needed photography that made the menu feel appealing, the interiors feel welcoming and the overall venue feel worth travelling to.
With only a limited collection of original images, the business had fewer opportunities to show the real experience and had become reliant on repeated graphic templates across social media.
The venue had a limited library of high quality original photography.
Menu items needed to look fresh, detailed and premium.
The interiors and exterior needed to communicate the character of the venue.
Images needed to work across social posts, stories, website sections and future promotions.
What We Did
We planned the content day around the parts of The Top Oak that customers are most likely to notice when deciding where to eat or drink. This included the presentation of the menu, the details within the dining areas and the appearance of the venue from outside.
We photographed a balanced mix of wide venue images, detailed interior shots and close menu photography. The final selection was created with different placements in mind, giving the business useful options for social posts, stories, website sections and promotional materials.
Content planning and shot list
Menu and food photography
Interior and atmosphere photography
Exterior and venue photography
Social media image library
Key Outcome
The result was a stronger and more authentic visual presence for The Top Oak, supported by a professional library of food, interior and exterior photography.
The venue now has a varied collection of high quality images that can be used consistently across social media and other marketing channels. This reduces the reliance on graphic templates and gives potential customers a clearer view of the food, atmosphere and overall experience before they visit.
Content Day
A professional content day was planned and completed at the venue.
Menu Photography
High quality food photography was created across selected menu items.
Interior Content
The dining spaces and interior details were captured professionally.
Exterior Content
Exterior photography showed the setting and character of the venue.
Social Presence
Original photography gave social media a more polished appearance.
Asset Library
A flexible bank of images was created for ongoing marketing use.
Summary
The Top Oak needed original photography that could show the food and venue properly while giving its social media a more polished and consistent appearance.
Rubi delivered a professional content day covering the menu, interiors and exterior, creating a flexible image library that presents the pub and restaurant with greater quality, character and authenticity online.
