A successful event campaign is not created on the night alone. It is built through months of planning, promotion, content production and coordination across every place the audience interacts with the event.

For A Night To Remember II, Rubi Agency worked alongside Pro Project Promotions throughout the campaign, supporting the team before, during and after the event.

Our involvement covered marketing, campaign planning, social media, photography, video production, graphic design, website management, venue screen content, DJ services and the creation of entrance music for the boxers.

The result was a complete event campaign that reached far beyond the room at Titanic Hotel Liverpool.

Bringing A Night To Remember to Liverpool

A Night To Remember II took place at Titanic Hotel Liverpool on Friday 17 April 2026.

Created by former Arsenal goalkeeper Graham Stack and Pro Project Promotions, the event brought together ten retired professional footballers for five charity boxing contests.

The concept gives former players a new physical and mental challenge after retirement while using their profiles, personal stories and competitive spirit to raise money for important causes.

Following the success of the first A Night To Remember event in London, the second event moved to Liverpool with a card featuring former players connected with clubs across Merseyside, Scotland, Wales, the Midlands and the north of England.

The evening combined boxing, football, entertainment, fundraising and live production inside one of Liverpool's most distinctive venues.

Who was involved in A Night To Remember II?

The fight card featured ten former professional footballers who committed to months of training before entering the ring.

Adam Hammill faced Steve Jennings, while former Queens Park Rangers and Blackburn Rovers defender Bradley Orr stepped into the ring against former Wolverhampton Wanderers and Nigeria goalkeeper Carl Ikeme.

Former Leeds United, Fulham, Aston Villa and Scotland striker Ross McCormack faced his former Leeds teammate Matt Kilgallon.

Swansea City favourite Lee Trundle took on former Wolverhampton Wanderers, Burnley and Scotland striker Chris Iwelumo.

The card was completed by former Stoke City defender Carl Dickinson and former Northampton Town and Rotherham United defender Ryan Cresswell.

Each boxer had their own background, motivation and reason for taking part. Some wanted to rediscover the structure and discipline that had been part of professional football. Others wanted to challenge themselves physically, reconnect with former teammates and use the experience to support charity.

This gave the campaign more depth than a standard fight promotion. It was not simply about announcing five contests. It was about introducing ten individual stories and showing the work taking place behind the event.

Major names from football and boxing

A Night To Remember II also brought together recognisable figures from football and boxing.

Former world champion Tony Bellew, former world champion Liam Smith, heavyweight contender David Price and former world champion Natasha Jonas were among the boxing names connected with the evening.

Former world champion Johnny Nelson led the boxing discussion and judged the contests alongside respected boxing broadcaster and journalist Steve Bunce. Ian Saint John refereed the bouts inside the ring.

The football discussion included Liverpool legend and Pro Project Promotions ambassador Jamie Carragher, alongside former Everton and England midfielder Peter Reid.

Their involvement connected the event to Liverpool's football and boxing communities while giving guests access to people who had competed, coached and managed at the highest level of sport.

It also gave our marketing and content team a much wider story to communicate. The campaign needed to promote the fighters while recognising the ambassadors, guests, charities, sponsors and sporting figures supporting the event.

Creating the marketing campaign

The marketing for an event like A Night To Remember II has several different purposes.

It needs to sell tables and sponsorship opportunities. It needs to introduce the boxers and communicate their stories. It needs to promote the charities at the centre of the event. It also needs to build anticipation and give people a reason to continue following the campaign.

Our digital marketing service brought these different elements together under one clear direction.

Working closely with Pro Project Promotions, we developed a structured campaign strategy covering every stage of the event journey.

The campaign included fighter announcements, boxer profiles, fight reveals, training updates, sponsor recognition, charity information, table availability, guest announcements and final event details.

Rather than treating each announcement as an isolated post, we approached the campaign as an ongoing story.

The audience was gradually introduced to the fighters and their opponents. As the event approached, the content became more focused on training, preparation, rivalries, walkout announcements and the experience guests could expect inside the venue.

Following the event, the marketing shifted towards fight footage, results, photography, charity donations, press coverage and the long term impact of the evening.

Graphic design across every stage

A Night To Remember II required a significant amount of visual material.

Our graphic design service covered fighter announcements, fight graphics, sponsorship content, charity updates, event information, table promotions, guest announcements, results and content published after the event.

Each design needed to feel connected to the wider A Night To Remember identity while still giving individual boxers, partners and announcements their own moment.

The campaign also needed a strong Liverpool identity. The event branding incorporated recognisable elements of the city while retaining the established look and atmosphere of Pro Project Promotions.

This visual direction was carried across social media, the website, promotional videos and the screens inside Titanic Hotel.

Consistency was important throughout the project. Someone seeing an announcement on social media needed to recognise the same event identity when visiting the website or arriving inside the venue.

Managing the social media campaign

Our social media management service supported Pro Project Promotions throughout the build up to the Liverpool event.

Content was planned around the different stages of the campaign, ensuring there was a regular flow of useful information without repeatedly posting the same message.

The fighter announcements gave each former professional their own introduction. Fight graphics created anticipation around the individual contests. Training content allowed people to see the work taking place behind the scenes.

Sponsor posts recognised the businesses helping make the event possible, while charity content kept the purpose of the evening visible throughout the campaign.

Guest announcements involving names such as Tony Bellew, Jamie Carragher, Johnny Nelson, David Price, Peter Reid and Natasha Jonas helped broaden the reach of the event across football and boxing audiences.

As the event approached, social media became more immediate. Content focused on final preparations, the venue, arrivals, walkouts and what guests could expect from the evening.

After the event, the platforms became a place to share fight footage, photographs, results, interviews, press coverage and fundraising updates.

Photography and video production

Professional content creation was a central part of our work.

We produced event photography and video production throughout the campaign and during the event itself.

The photography captured the fighters, guests, sponsors, charities, entertainment, venue and atmosphere throughout the evening.

These images were produced for social media, the Pro Project Promotions website, sponsor recognition, future event marketing and press activity.

Our video work included promotional content, fighter interviews, training footage, venue footage, walkouts, speeches, guest discussions, fight coverage and event highlights.

The objective was not simply to record what happened. Every piece of content needed to have a clear purpose and a future use.

Some footage was prepared for immediate publishing. Other material was captured for event highlights, sponsor content, future promotions and the wider Pro Project Promotions story.

We also created short form content for platforms such as Instagram, TikTok and YouTube, allowing significant moments from the event to be shared quickly in formats designed for mobile audiences.

Filming for the documentary

Our video production also contributed to a three part documentary following retired professional footballers as they prepare to enter the boxing ring.

The documentary covers A Night To Remember I, II and III. It explores what happens when former professional athletes return to a demanding training environment and prepare for a challenge outside football.

The story is not limited to the fights themselves. It examines identity, discipline, confidence, mental wellbeing, life after professional sport and the personal reasons each boxer agreed to take part.

The documentary project has since been picked up by Amazon Prime Video, giving the footage captured throughout the events a much wider purpose and audience.

This meant our production needed to look beyond social media highlights. We needed to capture the quieter moments surrounding the fighters, including their preparation, conversations, pressure, nerves and reactions before and after entering the ring.

Creating the live event experience

Our involvement continued inside Titanic Hotel Liverpool.

Rubi Agency provided DJ services throughout the evening and helped create and prepare the entrance music used for the boxer walkouts.

Entrance music plays an important role in a boxing event. It introduces each fighter, builds anticipation inside the room and transforms the walk to the ring into part of the performance.

Each entrance needed to feel personal to the boxer while still fitting the pace and atmosphere of the wider event.

We worked with the production team to prepare the music and make sure each entrance connected smoothly with the live schedule.

Graphics inside the venue

We also created the visual content displayed on the screens inside the venue.

These graphics supported the running order and provided consistent recognition for the event, fighters, sponsors, partners and charities.

Screen content included fighter graphics, fight information, sponsor visibility, charity messaging and event branding.

These assets needed to work at a much larger scale than social media content while remaining easy to understand from different areas of the room.

The website, social media graphics, venue screens, photography and video content all needed to feel like parts of the same campaign.

Managing the Pro Project Promotions website

The Pro Project Promotions website needed to change continuously as the event developed.

Before the event, it provided information about the fighters, charities, fight card, venue, tables and sponsorship opportunities.

As new announcements were confirmed, the website needed to be updated quickly so visitors always had access to accurate information.

Our ongoing website maintenance service included publishing announcements, updating fighter information, adding campaign assets, managing sponsorship content and keeping event details current.

Following the event, the purpose of the website changed. It became a permanent place where visitors could watch the fights, view photography, learn about the boxers and understand the charitable impact created by the evening.

The completed event page now includes the fight card, video footage, boxer information, charity donations and testimonials, giving A Night To Remember II a life beyond the original event date.

National press coverage

A Night To Remember II attracted attention from major sports and news publications before and after the Liverpool event.

The Scottish Sun previewed the charity boxing night, covering the fighters, the Liverpool venue and the major football and boxing names connected with the event.

The contest between Ross McCormack and Matt Kilgallon attracted particularly significant attention. Kilgallon stopped his former Leeds United teammate in the opening round, creating one of the most widely shared moments from the event.

talkSPORT reported on the contest and confirmed that the Liverpool card was shown live through its platform.

The Sun also covered the fight and the wider event card, highlighting the former professional footballers who took part.

The Scottish Sun published a report after the event, covering McCormack's entrance, the stoppage and the other former Scotland players involved.

This coverage demonstrated the strength of the Pro Project Promotions concept. Former professional footballers entering the boxing ring created natural media interest, but that attention still needed to be supported by professional content, clear event information and consistent branding.

When national publications began covering the event, Pro Project Promotions already had the website, photography, video footage and campaign graphics required to support the increased visibility.

Raising money for Liverpool charities

A Night To Remember II raised £73,500 for two charities.

Children's Charity Merseyside received £36,750, helping the organisation support children and young people across Merseyside who are experiencing illness, disability, hardship or disadvantage.

Autism Initiatives received £36,750, supporting its work with autistic people, their families and carers.

By the end of the Liverpool event, Pro Project Promotions had raised a combined £201,000 for six charities across the first two A Night To Remember events.

The first event in London raised £127,500. The second event in Liverpool added a further £73,500 to that total.

Every table, sponsorship package, donation and fundraising activity contributed towards this result.

The money raised remains the most important measure of the campaign. The marketing, social media, website, photography, video production, entertainment and live event support all helped create an experience that encouraged people to attend, sponsor, donate and continue following the project.

Preparing for A Night To Remember III

The work did not stop when A Night To Remember II ended.

Rubi Agency is now working with Pro Project Promotions as the team prepares for A Night To Remember III, which takes place at Grosvenor House Hotel in London on Thursday 22 October 2026.

The next event will feature five more bouts involving former professional footballers, alongside live entertainment, a football question and answer session, auctions, hospitality and further charity fundraising.

A Night To Remember III will support Willow Foundation, Helping Hands Barnet, Playskill and Sport in Mind.

We are already preparing the marketing, website content, campaign graphics, social media activity and production planning needed to build the next chapter of the event series.

The footage from all three events will also form part of the three part documentary coming to Amazon Prime Video, connecting the live events with a much wider story about retirement from professional football, purpose, discipline and rediscovery.

A complete event campaign

For Rubi Agency, A Night To Remember II demonstrated the value of managing different creative and marketing services as one connected campaign.

Marketing was supported by content. Content was supported by graphic design. Social media was supported by photography and video. Press coverage was supported by an accurate and regularly updated website.

The experience inside the venue reflected the same identity people had already seen online.

Instead of treating each service as a separate task, we were able to consider how every part of the campaign connected.

This created stronger consistency, quicker communication and a larger collection of content that could be used across multiple platforms.

A Night To Remember II was more than one evening of boxing. It was a complete campaign built around former professional footballers, major sporting names, compelling personal stories and charities making a meaningful difference across Liverpool.

Rubi Agency was proud to help Pro Project Promotions bring it to life, and we are now preparing to do it again for A Night To Remember III.