GPS Contractors
Overview
GPS Contractors provide solar panel installation, solar repair, maintenance and roofing repair for residential and commercial clients. They needed a connected digital marketing system that generated qualified enquiries across services at a sustainable cost per acquisition.
Rubi supports GPS Contractors across Google Ads, web design, Site maintenance, social media and content, combining each channel into one system for paid search, organic and social growth.
Rubi also created the GPS Contractors logo and colour palette, giving the business a professional brand identity that could carry across the website, vehicle signage, workwear and printed materials from launch.
The Challenge
Solar and roofing services operate in a competitive paid search environment where many businesses are bidding aggressively on the same keywords and where the cost of a poorly structured campaign compounds quickly.
Beyond Google Ads, the business needed a website that could convert paid traffic, a consistent social media presence to build local trust, and professional content that showed the quality and credibility of the business.
Google Ads needed to generate consistent quality leads at a sustainable cost per acquisition.
Solar panel installation, solar panel repair and roofing repair campaigns each needed distinct targeting and creative.
Branded search needed to protect visibility and capture high intent branded traffic.
The website needed to convert paid search traffic with clear service pages and optimised enquiry journeys.
Website Design and Development
The GPS Contractors website was built around the needs of a solar and roofing contractor in a competitive market. The site had to communicate services clearly, build trust quickly and convert Google Ads traffic into enquiries.
Service pages were structured around the keywords and customer questions that drive solar and roofing enquiries. Clear descriptions, transparent information and CTAs helped move qualified visitors towards enquiry.
Responsive design was prioritised, with layouts and enquiry flows tested across devices. Technical SEO foundations were built into every page, including structured headings, optimised meta data, local SEO signals, clean URL architecture and internal linking between related service pages.
Custom website design for a solar and roofing contractor
Clear service pages for solar installation, solar repair and roofing repair
Conversion optimised landing pages supporting Google Ads campaign traffic
Responsive design and development tested across devices
View Live Site
What We Did
We managed a structured Google Ads strategy covering solar installation, solar repair and maintenance, roofing repair and branded searches.
Campaigns were built around intent led keywords to attract qualified prospects. Audience targeting, keyword selection, ad copy and landing pages were optimised to improve lead quality, reduce acquisition cost and increase return.
We built the website as the main conversion point for paid traffic, with service pages designed to turn visitors into enquiries. Monthly Site maintenance keeps the site updated, secure and performing well as a commercial asset.
Google Ads strategy and campaign development
Solar installation campaign management
Solar repair and maintenance campaign management
Roofing repair campaign management
Ad Results
The GPS Contractors Google Ads campaigns ran from 23 March 2026 to 19 June 2026, covering solar installation, solar repair, maintenance, roofing repair and branded search. The objective was qualified enquiries at a sustainable acquisition cost.
The campaigns delivered 61 leads from 2,178 clicks and 31,545 impressions. Total ad spend was £5,163.10, producing a £84.64 cost per lead. The 2.8 percent lead conversion rate exceeded comparable benchmarks.
Applying a conservative close rate of 10 percent and GPS Contractors' reported average job value of £6,500, the 61 leads generated by the campaign have the potential to produce around £39,650 in revenue, representing an estimated return on ad spend of 7.68 times.
Key Outcome
The Google Ads campaigns delivered strong commercial results from 23 March 2026 to 19 June 2026.
The campaigns generated 61 qualified leads across solar installation, solar repair and roofing from £5,163.10 in ad spend. Cost per lead was £84.64, with 2,178 clicks, 31,545 impressions and a 2.8 percent lead conversion rate, above comparable benchmarks.
Using a conservative 10 percent close rate and £6,500 average job value, the 61 leads could generate around £39,650 in revenue, an estimated 7.68 times return on ad spend.
61 Leads
Google Ads generated 61 qualified leads across service campaigns.
Paid Search
Campaigns delivered 2,178 clicks from 31,545 impressions.
Lead Cost
Cost per lead was maintained at £84.64 across the period.
Strong ROAS
Estimated return on ad spend reached 7.68 times.
Revenue Potential
Campaign leads created £39,650 in estimated potential revenue.
Full Support
Website, maintenance, social media and content supported growth.
Summary
GPS Contractors needed a connected marketing system that generated qualified enquiries across solar installation, solar repair and roofing, while building local credibility.
Rubi delivered Google Ads, web design, Site maintenance, social media and content as one connected programme.
